Along with every Indian festival comes along a new type of attire and Diwali is no different, in fact the more the change, the better the celebration. Diwali, the festival of lights is congruent with colour, change, a new beginning and of course, lights. It is about how good always triumphs evil and it lasts for five days. It is customary during this time to eat and share sweets, burst crackers and of course buy new cloths. So it is only natural that everyone will charge the malls and shopping centres two days prior to the festival day. Everyone knows how tiring clothes shopping can be, especially in the mad rush of a Diwali stampede, so then why go through all of that when there is the simple option of all your needs being met through the magical world of online shopping.
Just imagine sitting back in your chair at home, comfortably browsing through a web page and you come across a salwar set from Soch, your favourite store and it also happens to have an awesome Diwali offer of about 30% which you would probably not have got had you shopped at the store.
Shopping online, some might think is not the same, because of the lack of a personal touch and variety, well e-commerce has advanced so much so that it is now available to everybody, with an amazing number of choices to choose from short kurtis to saris and men’s kurtas to sherwanis. Brands can vary from Fabindia, Rajyog to Mark Anderson and Samyakk, so with these many varieties and the many ways of payment such as cash on delivery, EMI’s (Equated Monthly Installment), EFT (Electronic Fund Transfer) and through gift vouchers, who wouldn’t want to just plonk on the bed watch as all your troubles just melt away with a click of a button.
When Diwali comes around the corner, there is excitement in the air, with family and friends coming home with sweets and gifts for everybody, and later on, the dark sky is lit up with the lights of a hundred fireworks while the colour of a variety of clothes adorned by the multitude of people dancing and singing, women, men and children alike is like watching something out of a colourful painting. Ethnic wear is of course the most worn during this time of the year, and everyone will agree that the only way you can wear it is to go loud. Too many bright colours on one piece of clothing may not appeal to many people but without it, it isn’t Diwali, that is why even when you shop online, sites provide a whole array of colours in their apparels, because everyone gets into the festival season.
You also have the option of buying different sets and mixing and matching to make your ensemble even more colourful than it is, giving you that extra edge. These crazy opportunities come around only once in a year, so if you’re going to do it once, go all out and have fun.
Just imagine sitting back in your chair at home, comfortably browsing through a web page and you come across a salwar set from Soch, your favourite store and it also happens to have an awesome Diwali offer of about 30% which you would probably not have got had you shopped at the store.
Shopping online, some might think is not the same, because of the lack of a personal touch and variety, well e-commerce has advanced so much so that it is now available to everybody, with an amazing number of choices to choose from short kurtis to saris and men’s kurtas to sherwanis. Brands can vary from Fabindia, Rajyog to Mark Anderson and Samyakk, so with these many varieties and the many ways of payment such as cash on delivery, EMI’s (Equated Monthly Installment), EFT (Electronic Fund Transfer) and through gift vouchers, who wouldn’t want to just plonk on the bed watch as all your troubles just melt away with a click of a button.
When Diwali comes around the corner, there is excitement in the air, with family and friends coming home with sweets and gifts for everybody, and later on, the dark sky is lit up with the lights of a hundred fireworks while the colour of a variety of clothes adorned by the multitude of people dancing and singing, women, men and children alike is like watching something out of a colourful painting. Ethnic wear is of course the most worn during this time of the year, and everyone will agree that the only way you can wear it is to go loud. Too many bright colours on one piece of clothing may not appeal to many people but without it, it isn’t Diwali, that is why even when you shop online, sites provide a whole array of colours in their apparels, because everyone gets into the festival season.
You also have the option of buying different sets and mixing and matching to make your ensemble even more colourful than it is, giving you that extra edge. These crazy opportunities come around only once in a year, so if you’re going to do it once, go all out and have fun.
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