Tuesday, November 12, 2013

Your Fridays Just Got Better with Allen Solly shirts

In the 1831, through the wonderful union of marriage, the Solly’s of Kent lend their knowledge of the business world to the Allen’s already booming already highly regarded craftsmanship in apparel creating Allen, Solly and Co.They served Kings and Presidents and exported clothing to over 50 countries.
Then came 1993, where the professional felt a rebel in him concerning their uniform, gone were those days of bland coloured blacks, greys and whites, and in came the need to stand out in your workplace.
This is also when they entered the Indian market with its fashion from the future products, with vibrant colours, a chilled out styles and the casual yet professional look, all of which were kept at competitive prices.
They created clothing that a professional who was eccentric yet ambitious would wear, soon that look of sheer ruggedness and daring would catch on and hence the masses would appreciate and even follow these style icons.
They stole the show with their 1994 Yellow shirt TVC, wherein they exaggerated their philosophy on creating relaxed formal wear that would swoop the nation, because it stood out, it made going to work seem like fun, it basically gave the whole genre of formal wear a new, vibrant yet classy look. The ad had one guy dressed in a formal yellow shirt, and in a sea of blacks and greys, he stood out, and everyone eyed him with envy.
The Allen Solly shirts and other apparel had made a style statement, and they were ready to hit the corporate world like no other with their latest trends.
Creating history, Allen Solly also created the idea of friday dressing, where casual was emphasized in the workplace on fridays because of the weekend and hence the term “casual fridays” came into being. Also with the relaxed feel of work, and stress free mornings of getting ready, there came a huge dip in the workplace stress as well
In 2001, came casual-formal dressing for women, where India’s working women could finally share in the relaxed formal wear category. Allen Solly strived to create formal wear that suited the Indian female body type and followed in the fun vibrant colours, patterns and styles that were also made for the men.
There was now fun friday dressing for him and her and soon they would also enter the world of kids apparel, with Allen Solly Kidswear in 2004.
Allen Solly redefined office attire and the workspace with their variety of formal shirts, the casual friday clothing included checkered patterns that would have numerous colours and prints on them. Paired with one of the many Allen Solly coloured formal pants, and a pair of sneakers, you are ready for a cool friday at work, and then out for drinks with friends in the evening without having to change at all.
Your formal wear shopping experience can just get better with the numerous online shopping for clothes portals that have a wide selection of Allen Solly shirts at your disposal. Its even better because that way you can mix and match items that you think would suit with the click of a button.

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