Tuesday, October 22, 2013

Sophisticated Clarks shoes and Rugged Woodlands shoes

Clarks, a brand that stands out for its range of sophisticated shoes has been in the market since 1825, crafting shoes that are exceptional. The brand’s rich history that spans across almost two hundred centuries begins with James and Cyrus Clark working at a tannery owned by Cyrus. The amount of leather that was wasted at the tannery disheartened the brothers. Not one to let such disappointments pass, James came up with the idea of making slippers out of the scraps of leather. The brilliant idea was accepted by Cyrus for what it was and thus began C & J Clark Ltd. The company worked from a small street in London, the materials being given out to the neighborhood workers who painstakingly crafted the shoes by hand and brought them back to the company. The personal touch dealt to the footwear is what made them attractive to the customers who purchased Clarks shoes.
Using quality materials that do not lose their charm over time and sturdy stitches meant footwear from Clarks were long lasting and the consumer base increased. Changing with the times, the brand grew without bounds and with the economic fall came the taking over of the company by William Clark. Under his leadership, the brand boomed in business. With incredible elan, the brand has, to date, remained a strong player in the footwear industry. This is no mean task considering the competition there is. Staying up to date with the current fashion scenarios, along with superior quality materials and painstakingly handcrafted designs, is one of the most important factors in the success of the brand.
In stark contrast, Woodland is a brand that strives for the conquering of the wild outdoors. While Clarks strives to attain sophistication, Woodland ensures a fierce ruggedness is present in all of its products. A mere look at shoes from the brand and you realize that they are meant to withstand heavy wear and tear. The brand derives its passion for such footwear from nature.
Catering to the small population of adventure enthusiasts, Woodland was one of the first few brands to create shoes that help one tackle the wild outdoors with ease. With all the challenges that the wilderness throws at the adventurer, remaining in comfort is close to impossible is what we believe and Woodland shoes aims at negating that belief. With its range of footwear that have thick, ridged soles to provide a sure footing and soft padding on the insoles to cushion the feet, Woodland ensures that you get to revel in the beauty of the outdoors without having to worry about aching feet. Woodland’s range of casual shoes is also as comfortable, but less rugged looking, giving the fashion conscious young something to cheer.
While Clarks is designed for the city’s sophisticated, Woodland covers the other half who feel at home in the wild. The two brands with completely different purposes meet at the same point when it comes to treating the feet of their consumers with melting comfort.

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