Wednesday, October 9, 2013

Sports Meets Sophistication Puma shoes and Clarks shoes

Puma, a brand that is synonymous with comfortable sportswear has been in the market for almost a century now. Having first begun by Rudolf Dassler, the brand designed shoes for the passionate sport of football. Its shoes were so comfortable that athletes from all over Germany began flocking Puma stores for more. Today, Puma is one of the most sought-after brands all over the world. The brand’s passion for sports continued with its entry into other track and field games. Currently the brand has to its credit an unbelievable range of footwear - with something to offer for each sport. 


The brand’s excellence in fields of running, motor sport, sailing and golf apart from football made it easy for Puma to enter the casual clothing and footwear market. Puma’s range of casualwear is as attractive as it is sporty. When one is in a pair of  Puma shoes, one does not ever have to worry about a sudden change in plans for the day - going on a safari is as comfortable as going to the movies. This is what sets Puma apart from the rest of the brands. The brand never falls behind on styles either - incorporating trending styles into comfortable footwear and clothes comes naturally to the brand, thanks to advanced, state of the art technologies and superior materials at its disposal. 


While Puma is all about comfort for the sports or the outdoors, Clarks caters to the sophisticated city dwellers. With its range of comfortable, stylish footwear, Clarks shoes has been a statement style for almost two centuries now. Since its inception in 1825, the brand has been striving to provide the population with the trendiest footwear that imbibe comfort. It all began with James Clark working in his brother Cyrus’ tannery. The creative mind of James was motivated to find the solution to the wastage of leather. That is when the idea of slippers came to him. Pitching it to his brother and starting C & J Clark Ltd. came next and the rest, as they say, is history. The brand began crafting footwear keeping up with trending styles. Handmade shoes sold like hotcakes and the reason behind all of this was the brothers’ passion for perfection. Founded in a small street in London, C & J Clark Ltd. gave materials and a tutorial in the required skills to the neighborhood workers who took them home and designed the footwear. The finished products were then brought back to the company that sold it to the fashion conscious Londoners. Word spread about the sophistication these shoes exuded and the brand soon grew manifold. 


Today, the brand is known for its expansive range of footwear for both men and women. These shoes, sandals and slippers are as comfortable as they are fashionable. Designed to perfection, these footwear are runway ready and make any ensemble look good. With something for the corporate world, the casual date or the night party, Clarks is the go-to brand for the sophisticated and the fashion savvy.

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