Thursday, October 10, 2013

Sporting Adidas shoes and Wild Woodland shoes

The sports world knew not what hit it when Adidas entered the scenario. Footwear from the brand brought into picture lasting comfort and enhanced performance - somewhat a rarity in the then sports scenario. With an undying passion for the sports, the brand has, since its inception been an inspiration to the sports person. Founded in 1949 by Adolf Dassler, the brand is named after the founder’s nickname ‘Adi’ and a part of his last name ‘Das’. The brand, has been a strong presence in the world of football with its range of comfortable and value-increasing footwear. The German team sporting Adidas shoes beating the Hungarian team marked the shining era of Adidas history. Thus began a time of shoes that exemplified comfort and gave the athlete the opportunity to concentrate on making his game better. An innate understanding of the athlete’s needs is what gives the brand an upper hand in the crafting of its footwear.

Adidas’ entry into the fashion world was marked by the brand’s crafting of casualwear. The brand’s range of casual footwear and clothing brought to the sporty youth something to cheer. For those who prefer to always be prepared for anything a day throws at them, Adidas’ range of casualwear came to be a boon. Along with the comfort Adidas is known for, the brand’s casual collection was designed with the latest trends and the attractive make drew crowds from different walks of life. The brand is now so big that it has acquired Reebok, a major player in the sportswear arena in its own right. With such a large acquisition, Adidas is now one of the biggest brands in the world. The ability to step into the shoes of the athlete and understand their needs is what has brought the brand thus far and that is what helps the brand continue to grow.

Woodland, in comparison, is a brand that is designed for the adventure enthusiast. The brand was brought into existence when it was observed that there are hardly any brands that cater to such a small market - small as it was then, that is. With Woodland growing into the picture and making its presence felt, the market has now grown manifold - such is the influence the brand has had on people who love the outdoors. Woodland draws inspiration from nature, modeling itself on the different parts of the wild. To incorporate into its shoes the ability to withstand wear and tear while also comforting the adventure enthusiast is a passion for the brand and it satisfies this passion with grace.

While Adidas caters to the sports community with an undying zeal, Woodland does the same for the adventure-loving. The brand ensures, with the rugged make of its shoes, that the person who enters the wilderness in a pair of Woodland shoes returns with unscathed feet.

Though the two brands may seem poles apart, they have one factor that unites them - an incessant need to satisfy the requirements of those they cater to and that is what has brought the brands the accolades they have received. 

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