Monday, October 21, 2013

The Sophisticated and the Sporty Adidas shoes

Clarks is a brand that is known for its creativity. The beauty of each Clarks product speaks for the brand’s passion for comfortable, yet fashionable shoes. The history of the brand begins with Cyrus and James Clark working at Cyrus’ tannery in a street in London. With the amount of leather wasted, James’ creative mind began working double fold and he came up with the idea for slippers. Thus the first pair of Clarks’ leather footwear took birth. This resulted in the founding of C & J Clark Ltd. – the company that would later be known as Clarks. With each pair of footwear being handmade, the brand ensured that every consumer gets the best end of the deal. The people who lived around the company took materials back home and worked on them until the perfect pair of Clarks slippers were produced. They then came to the company and got paid for their work – the job was done with mutual trust and understanding and everyone was happy.
With the economic times changing, the brand evolved and grew with the changes. Improved technology and exceptional changes in the fashion industry meant making tough decisions and adapting without changing the quality of the products manufactured. Today, people still believe that with a pair of Clarks footwear, one can hardly have any complains. The brand, over a period of almost two centuries, has created such a happy customer base that, even today it stands as a symbol of quality and haute couture.
Adidas, in comparison, is a German brand that is all about sports while Clarks is about stark sophistication. The brand, having been founded in 1949, is a leader in the world of sports wear. Adidas shoes is sported by athletes all over the world and it’s expansive range of sport shoes are known for the comfort they offer and the uplift they bring to one’s performance. Having begun with Football, the brand then moved on to providing the same comfort and uplifting performance to athletes excelling in other sports. Adidas is now a brand people from all walks of life wish to own.
The brand’s history begins with Adolf Dassler’s passion for creating a pair of shoes that would help promote the performance of footballers. Designing shoes with studs that offer a better grip, Adidas grew in popularity and within no time, was one of the most sought-after brands at the international level. This, combined with Adidas’ use of superior quality materials and state of the art technology brought to the brand many accolades. Today, Adidas is known as a brand that not only caters to the sporting needs of the athletes but also provides them with a signature style. Adidas’ casual line of clothing is another feather to the brand’s hat. Casual wear from Adidas incorporates the brand’s passion for comfort with trending styles, making them the perfect choice for a casual day out. When you’re in these clothes and footwear, you’re sure to be prepared for anything the day might throw at you.

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